Active Sustainability Programme 2025
Science that Serves
the Planet.
5Core SDGs
17Goals Mapped
FreeCSR Support
0Greenwashing Claims
Our Position
No greenwashing. No vague pledges.
Our Rules
✓
Evidence over adjectives
Every claim must be traceable to a source, a measurement, or a documented process.
◎
Outcomes over intent
We report what we have achieved not what we intend. Intent is noted separately and clearly labelled.
✕
Zero greenwashing
Environmental claims that are vague, unverified, or disproportionate to evidence are treated as a brand violation.
Triple Bottom Line
People. Planet. Profit.
Pillar 01
People
Researcher time saved per avoided repeat
Affordability without quality compromise
Free CSR support for all partners
Pillar 02
Planet
Repeat reduction equals fewer disposables
Packaging waste reduction in active development
Supplier sustainability screening in scoping
Pillar 03
Profit
Total cost of research not just unit price
Long-term partner value over short-term margin
Evidence Packs reduce post-purchase disputes
Impact in Numbers
Measured. Reported. Honest.
17.UN SDGs Mapped
100%Partners Get Free CSR Support
0.Greenwashing Claims Made
5.Core SDG Commitments
Core SDG Commitments
Where we make the most impact.
3
SDG 3
Good Health and Well-being
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SDG 3 / Good Health and Well-beingIn Progress
9
SDG 9
Industry Innovation and Infrastructure
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SDG 9 / Industry Innovation and InfrastructureIn Progress
12
SDG 12
Responsible Consumption and Production
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SDG 12 / Responsible Consumption and ProductionMeasured
13
SDG 13
Climate Action
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SDG 13 / Climate ActionIn Development
17
SDG 17
Partnerships for the Goals
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SDG 17 / Partnerships for the GoalsActive
All 17 Goals
Every goal. Mapped. Honestly.
Core Focus
Extended Contribution
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SDG 1
No Poverty
Affordability-first pricing makes validated life science reagents accessible to institutions of all sizes.
Extended
SDG 2
Zero Hunger
Validated reagents underpin agricultural and food-security research. Reliable tools mean better science outcomes.
Extended
SDG 3
Good Health and Well-being
Evidence Packs and validated antibodies improve reproducibility across health research worldwide.
Core Focus
SDG 4
Quality Education
Supporting academic labs at every level with affordable, well-documented reagents and free CSR support.
Extended
SDG 5
Gender Equality
Equitable access to quality research tools with no differential pricing, no geographic bias.
Extended
SDG 6
Clean Water and Sanitation
Water quality and environmental monitoring depends on validated reagents. We support those workflows.
Extended
SDG 7
Affordable and Clean Energy
Avoiding wasted experiments conserves lab energy. Every avoided repeat reduces energy consumption.
Extended
SDG 8
Decent Work and Economic Growth
Supporting researcher productivity, institutional efficiency, and a fair scientific supply chain.
Extended
SDG 9
Industry Innovation and Infrastructure
Scientific supply chains strengthened through risk flagging, traceability, and procurement transparency.
Core Focus
SDG 10
Reduced Inequalities
Competitive pricing with no geographic surcharges supports smaller labs and under-resourced environments.
Extended
SDG 11
Sustainable Cities and Communities
Reduced packaging waste and responsible logistics contribute to lower urban lab waste streams.
Extended
SDG 12
Responsible Consumption and Production
Right-first-time procurement actively reduces consumable waste and repeat-order resource consumption.
Core Focus
SDG 13
Climate Action
Waste reduction through reproducibility is our primary measurable climate contribution.
Core Focus
SDG 14
Life Below Water
Reducing lab chemical waste streams contributes to reduced environmental contamination pathways.
Extended
SDG 15
Life on Land
Reduced waste generation from avoided experiments reduces landfill-bound lab consumables.
Extended
SDG 16
Peace Justice and Strong Institutions
Transparent governance and ethical claims build institutional trust.
Extended
SDG 17
Partnerships for the Goals
Free CSR support for all partners and active supplier sustainability engagement across the network.
Core Focus
Environmental Social Governance
Our ESG Framework
E
Environmental
Planet
Repeat reduction through right-first-time science Every avoided experiment reduces plastic consumables, reagent waste, and energy.
Packaging and void fill reduction Developing a programme to reduce packaging waste in outbound orders.
Supplier sustainability screening Minimum environmental documentation in supplier onboarding.
S
Social
People
Researcher time and wellbeing Reproducibility failures cause frustration and lost time. We track avoided-repeat rate as a social benefit proxy.
Affordability with integrity Cost reduction must not come at the expense of quality. We target total cost of research.
Ethical claims and compliant language RUO-safe wording, no clinical performance claims, no misleading equivalence statements.
G
Governance
Accountability
Founder-led accountability Responsibility reviewed alongside product quality. Not owned by marketing.
Messaging quality review All sustainability claims checked against evidence and RUO compliance before publication.
Open correction policy We welcome correction. Customers can report inaccuracies or suggest improvements.
Accountability
Metrics and Reporting
| Metric | Baseline | Target | Cadence | Owner | Status |
|---|---|---|---|---|---|
| Products with Evidence Pack | Establishing | 100% of featured products | Quarterly | Founder / QA | Estimated |
| Supplier data gaps identified before purchase | Logging started | 100% flagged before listing | Ongoing | Procurement | Measured |
| Customer-reported avoided repeats | Survey in build | Measurable proxy by Year 2 | Annual survey | Founder | In Development |
| Packaging reduction rate | Baseline TBC | 20% reduction by Year 2 | Quarterly | Operations | In Development |